Kenyan brands are among black-owned small businesses that are set to benefit from funds raised from US singer Beyonce Knowles’ Black Parade song.
Beyonce, 38, plans to uplift small enterprises through her BeyGOOD Foundation Black Business Impact Fund as a way of giving back to the black community.
The beneficiaries were picked from various industries including beauty, fashion, restaurants and bars, and arts and design.
Some of the Kenyan brands featured in the list include Mutua Matheka (arts and design), Adele Dejak (fashion), Anyango Mpinga (fashion), AVIDO (fashion) Jiamini (fashion), El Afrique (fashion), Moyo by Bibi (fashion) and Wazawazi (fashion).
Beyonce co-wrote ‘Black Parade’ with her husband Jay-Z and it was her first solo song since her contributions last year to “The Lion King” companion album, “The Gift.” The song was released on Juneteenth (June 19th), a holiday that commemorates when the last enslaved African-Americans learned they were free.
“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power,” Beyoncé wrote on Instagram after the song’s release.