A US-based advertising agency has been named the 2019 Public Relations (PR) company of the year in Kenya.
TBWA, which is based in New York City, beat 10 other companies to bag the award at a gala organized by the Public Relations Society of Kenya (PRSK) at Mövenpick Hotel in Nairobi.
The company was recognized in the Consumer Relations Campaign category for growing the cultural popularity of the Johnnie Walker Game of Throne series.
TBWA was also feted in the Financial Communication Campaign category for serving as a communication advisory when French multinational Rubis Energie acquired oil marketer, KenolKobil. The deal worth Sh36 billion led to the de-listing of KenolKobil from the Nairobi Securities Exchange (NSE).
Speaking at the ceremony, TBWA PR Lead Washington Akumu said the awards underscored the value of strategic, insight-led communication to achieving measurable, organizational and commercial objectives.
“The awards are truly the product of cross-discipline collaboration across the group in creative, PR and Digital platforms. It also shows the in-house expertise that we have built over the years,” he said.