Kenya Named the World's Leading Safari Destination

Kenya has for the sixth time in a row been voted the World’s Leading Safari Destination.

The country scooped the award during the 2020 World Travel Awards (WTA) Grand Final held in Moscow, Russia on Friday.

This was the 7th time since 2012 that Kenya has won the prestigious title at the annual global awards whose aim is to celebrate excellence across all sectors of the global travel and tourism industry. Kenya won the award in 2013, 2015, 2016, 2017, 2018, 2019, and 2020.

Kenya Tourism Board (KTB) through its Chairman Jimi Kariuki said the win is a major boost to the country’s tourism industry which has been hit hard by the global outbreak of the Covid-19 pandemic.

“This victory is an endorsement of the destination known as the home of authentic African Safari. Without a doubt, this is a well-deserved win, and we can only get better. We shall continue with our commitment towards preserving the unique wildlife heritage bestowed to our country for the sake of generations to come,” he said

He added: “Despite there being less travel into the country, destination Kenya has won three global awards this year which are Africa’s Leading Golf destination, Africa’s Leading Tourist destination and now World Leading Safari destination. This means that globally Kenya is acknowledged as one of the best in tourism offering. As we head into the new year, ours will be to build on this to ensure that Kenya’s tourism Industry recovers even better than it was before.”

On her part, KTB CEO Betty Radier noted: “This is yet another great achievement for the destination this year because it provides a great sense of optimism of the industry.”

“These awards will be important because they will help us in profiling the destination going forward. This is also a motivator for us to keep on improving our offerings in other areas like Beach and experiences.’’