Nguo Yetu: Kenyan EPZ Company Targets Kenyans in Diaspora as Sales Agents

A Kenyan textile manufacturer is offering Kenyans in the diaspora the chance of becoming its agents in overseas markets.

Nguo Yetu—an export processing zone (EPZ) company—seeks to use Kenyans living and working abroad to expand its exports.

The company, which employs at least 300 people directly, is also seeking to enter into partnerships with foreign companies in certain strategic markets.

Nguo Yetu is one of the Kenyan companies whose products enter the US duty-free under the Africa Growth and Opportunity Act (Agoa).

“You (Kenyan in diaspora) can be our global distributor. Just register on our e-commerce site, walk into your next-door retailer (in their respective countries and cities), and introduce yourself as a licensed distributor of one of the largest Kenya apparel manufacturers,” said Sheila Muirara, the CEO of Nguo Yetu.

“You can take advantage of such trade agreements like Agoa which guarantees Kenyan apparel entry into the US market duty-free and quota-free. Make money while building your country and helping create employment through the largest locally owned apparel maker at the EPZ.”

The US is one of the main markets the company is looking to make inroads into while working with Kenyans living and working there.

“Our main objective is to create opportunities for Kenyans as well as project Kenya as a hub for manufacturing globally,” said Muirara.

Last year, Kenyan companies earned Sh46 billion from exporting textiles and apparel to the US under Agoa, according to the Economic Survey.