"Wife Material" Show Cost Me Endorsement Deals Worth Millions, Comedian Eric Omondi Says

Kenyan comedian Eric Omondi has admitted his controversial “Wife Material” show cost him lucrative endorsement deals.

Speaking during a recent interview on Radio Maisha, Omondi said he lost corporate endorsements worth millions of shillings due to the show that caused a stir on social media.

The entertainer indicated that a number of companies including a betting firm pulled off, citing the “unethical content” in the show.

“I lost a lot. They said, ‘Our product is family-oriented. We do not know what you are doing with your brand- kissing girls’,” said Omondi.

He added: “Luckily, I am the most followed personality in Kenya. I feel very blessed and thank my fans. It is because of them that I get endorsements. Sponsors see these followers who are fans and actual people, who love and follow me.”

Omondi faced sharp criticism from many Kenyans online, who felt that the show promoted immorality, but the comedian insists there was nothing wrong with it, accusing his critics of being “jealous.”

Kenya Film Classification Board (KFCB) CEO, Ezekiel Mutua called out Omondi, describing his studio in Lavington, where the show was shot, as a brothel.

“So there’s Corona but this fool (Omondi) has been kissing multiple girls and recording these videos in the name of comedy. Another morally bankrupt socialite is recording more videos teaching these young girls how to have sex with Omondi in the devilish mentorship program known as “Mombasa Raha,” said Mutua.

“The facility in Lavington that was opened with hype ostensibly as a studio is nothing short of a brothel. It’s a place where girls are being sexually abused and degraded in the name of art,” he added.

Mutua urged the Directorate of Criminal Investigations (DCI) to arrest and prosecute Omondi for exploiting young women.