Sheila Kwamboka Under Fire for Insensitive Remarks on TRM Drive Incident

Sheila "Kwambox" Kwamboka who hosts the lively breakfast show on Kiss FM has faced backlash for making what some consider to be insensitive remarks while promoting her morning show.

The incident revolves around a video that was shared on January 17. In this video, Kwambox can be seen dancing to a lively Afrobeat song while seemingly downplaying the horrific murder and dismemberment of a 20-year-old woman on TRM Drive, allegedly committed by a Nigerian man. The video, originally shared by Kiss FM, has since been removed. Kwambox, known for her dynamic promotional approach, took an unforeseen turn by expressing her opinions on this delicate matter.

As she danced and sang along to a Nigerian tune, she boldly stated, “Even if you guys are not feeling Nigerians this week, I don’t care!” This remark, combined with her subsequent energetic catchphrase "Kapoww," has intensified the ongoing dispute. The video has faced widespread censure from the public, especially as it coincides with a time when the nation is grappling with shocking femicide cases.

Kwambox's remarks are widely seen as a nonchalant disregard for a devastating incident that has profoundly affected the nation. Kwambox and her employer are facing public backlash due to her insensitive statements, prompting many to demand a swift apology. The incident draws comparisons to Shaffie Weru who was fired for trivializing femicide. Social media users condemn Kwambox for her apparent lack of compassion and insensitivity, particularly in light of the gravity of the femicide issue in the country.

The event has initiated a dialogue about the responsibility of media personalities in addressing delicate subjects and the repercussions of treating serious matters with levity.