TikTok Deletes 296,000 Kenyan Videos Amidst Ban Controversy

Social media platform TikTok has found itself embroiled in a complex discourse surrounding content moderation and the preservation of cultural norms in Kenya.

In a recent disclosure to the National Assembly's Public Petition Committee, TikTok's Public Policy and Government Relations Director Fortune Sibanda unveiled that a staggering 296,000 videos uploaded by Kenyan users were expunged from the platform in 2023 due to violations of the community guidelines. Sibanda elucidates that the committee had voiced apprehensions regarding the prevalence of violent, vulgar, and sexually explicit content in certain videos circulating on the platform.

Furthermore, he divulges that a substantial majority of harmful content worldwide, approximately 96.7%, was proactively deleted even before being reported. Notably, 77.1% of such content was promptly removed before garnering any views. TikTok's approach to content moderation involves the deployment of an artificial intelligence (AI) system that adheres to globally recognized policy standards. This AI is tasked with identifying potentially harmful content which is subsequently reviewed by human moderators well-versed in the languages and cultural nuances of the respective countries.

Sibanda clarifies that these policies are shaped by local partners who offer insights into what is deemed culturally acceptable in different regions. The company overseeing the monitoring of content on the platform purportedly employs a workforce of 250 individuals. In August 2023, a concerned citizen named Ben Ndolo advocated for the banning of TikTok in the country, citing the platform's perceived negative impact on the nation's cultural and social values.

In response to these concerns, President William Ruto convened a meeting with TikTok CEO Shou Zi Chew to deliberate on content moderation. Consequently, TikTok agreed to establish an office in Kenya to address local sensitivities. Several factors have converged to make TikTok the dominant social media platform in Kenya. One crucial element is the country's proficiency in English which allows Kenyans to effortlessly consume and actively participate in the vast library of global content available on TikTok.

Furthermore, Kenyan society has demonstrated a remarkable openness to embracing digital innovations. This is fueled by a burgeoning population of young, tech-savvy individuals and the increasing affordability of smartphones and internet access. As a result, TikTok rapidly established itself as the go-to platform for entertainment, creative expression, and fostering global connections for many Kenyans.

The highly interactive and dynamic nature of TikTok also resonates deeply with the younger generation in Kenya. Their inherent enthusiasm and boundless energy have propelled the platform to unprecedented popularity. Additionally, renowned Kenyan creators like Azziad, Crazy Kennar, and Dennis Ombachi have not only elevated the homegrown talent pool but also captivated international audiences with their innovative and engaging content.