US-based Kenyan-born entrepreneur Margaret Nyamumbo has landed a deal to sell her coffee brand ‘Kahawa 1893’ in 200 Trader Joe’s stores across the US.
This makes ‘Kahawa 1893’ the first black woman-owned coffee brand to be sold at Trader Joe’s, a chain of grocery stores headquartered in Monrovia, California.
Nyamumbo founded Kahawa 1893 in 2017 in California to “provide premium, traceable Kenyan coffee to consumers.”
The former Wall Street investment banker not only sells coffee but also empowers women coffee farmers in her native Kenya.
“When a consumer buys coffee at Trader Joe’s, they can scan a QR code and send a tip to a farmer’s e-wallet who will receive that money directly. Kahawa 1893 matches all tips to double the impact,” Nyamumbo said.
Kahawa 1893 offers several coffee blends, including Kenyan, Peaberry, Serengeti, Ethiopian, Safar, 1893 Espresso, decaf, and single-serve blends.
Nyamumbo, a Harvard University graduate, took to social media to share the good news.
“Surprise…Kahawa 1893 is the first Black-owned, woman-owned coffee brand hitting your local Trader Joe’s shelves this month! We hope you’re excited because we sure are! This is a monumental move forward, not only for us, not only for the women farmers in Africa but all women and all of the Black community.”
“Thank you all for helping us get here and being part of our journey. We still have more in store…and can’t wait for you all to be with us every step of the way,” she wrote.