Bullying in Kenya's Digital Age

Kenya faces a severe issue in addressing bullying, both online and offline.

Despite legal prohibitions and cultural values emphasizing hospitality, the country struggles with a persistent culture of bullying that impacts individuals from all walks of life. This issue manifests prominently in the realm of cyberbullying. 57% of Kenyan students have reportedly experienced bullying at least once a month, according to a survey conducted by the World Health Organization and the United States Center for Disease Control.

This trend extends beyond schools, as evidenced by the online harassment faced by public figures like former President Uhuru Kenyatta, who ultimately deactivated his social media accounts due to the relentless negativity. The anonymity afforded by the internet appears to contribute to this phenomenon. Counselling psychologist Muthoni Gatheca suggests that Kenyans, known for their warmth in person, may feel emboldened to express their darker side online, engaging in behaviour they would never exhibit face-to-face. This behaviour often targets individuals who dare to challenge the status quo, as exemplified by the recent experiences of content creators and athletes.

This pervasive culture of bullying is not without its roots. Asta Ina, founder of Dear Bully Ke, an organization dedicated to combating bullying, emphasizes the importance of addressing the issue at its source: the family. The lack of effective parental guidance, coupled with dysfunctional home environments can create a sense of entitlement and a yearning for attention that manifests as bullying behaviour in children. This behaviour then perpetuates throughout their lives, impacting their interactions in schools, workplaces, and the broader society.

Furthermore, the normalization of bullying within various societal spheres further exacerbates the problem. Individuals, particularly men, are sometimes led to believe that enduring or even inflicting bullying is a necessary rite of passage. This warped perception hinders progress towards creating a more respectful and inclusive environment for all. Addressing this complex issue requires a comprehensive approach.

Dear Bully Ke, through its advocacy efforts, plays a crucial role in raising awareness and providing support to those affected. However, sustained efforts are needed to address the underlying causes, including strengthening family structures, promoting positive communication skills, and fostering a culture of empathy and respect within all segments of society. Kenya can effectively combat this pervasive issue and create a safer and more inclusive digital and physical space for all its citizens only through collective effort.