
Former Cabinet Secretary Fred Matiang’i
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The United Progressive Alliance (UPA) is embarking on a significant rebranding campaign in a strategic initiative to expand its presence across Kenya.
This effort comes on the heels of former Cabinet Secretary Fred Matiang’i's engagement with a Canadian lobbying firm to support his candidacy for the 2027 presidential elections. Once viewed primarily as a regional entity, the UPA is actively working to dismantle its reputation as a “one tribe party.” During a National Governing Council (NGC) meeting held in Nyamira, party leader Amos Nyaribo unveiled plans to diversify the party's leadership structure.
This approach includes allocating leadership positions to representatives from various regions, which aims to bolster the party’s national appeal. Nyaribo, who concurrently serves as the governor of Nyamira County, highlights the UPA's goal of establishing 26 new offices across the country by mid-2025. The UPA's leadership roster has undergone notable changes since its National Delegates Conference (NDC) in April 2023.
The current leadership team features Nyaribo as the party leader, with Bonchari MP Charles Onchoke serving as deputy party leader and Rigoma Ward MCA Nyambega Gisesa acting as national chairman. Despite its roots, the UPA is intent on broadening its appeal. The recent NGC meeting attracted delegates from a diverse array of regions—Kwale, Uasin Gishu, Kakamega, Kisumu, Wajir, and Narok—marking a significant step in the party's strategy to establish itself as a vigorous competitor in the national political arena.
Secretary General Jacob Bagaka remarked on the UPA's potential, specifically noting Dr. Matiang’i's standing as a credible alternative leader for Kenya. Bagaka's comments align with the party's ambitious goal to challenge the ruling United Democratic Alliance (UDA) in the forthcoming elections.
Dr. Matiang’i's recent engagement with market traders in Kitui County signals his renewed activity within the political sphere and suggests a preparation to connect with voters, reinforcing his influence within the UPA.
The UPA's current rebranding efforts and strategic outreach practices demonstrate its commitment to play a significant role in shaping Kenya's political landscape ahead of the 2027 elections. As the party moves forward, its success will heavily depend on its ability to attract a wider membership and present a cohesive front.