Formula 1 Popularity Gains Traction in Kenya

Formula 1 has witnessed a surge in popularity across Kenya in recent years.

This passionate fanbase, however, is faced with a significant obstacle: the absence of an African Grand Prix. Much like football fans yearning to see their teams play on home turf, ardent F1 supporters in Africa, like Joy Jeptoo dream of experiencing the spectacle firsthand. Currently, fans like Ms Jeptoo have to travel internationally spending thousands of dollars to attend races. The Middle East has become a popular destination for these dedicated fans with four races hosted annually in the region. This surge in African F1 fandom can be attributed to several factors. The docuseries "Drive to Survive" on Netflix has been instrumental in capturing the hearts of a new generation of fans, broadening the sport's reach beyond its traditional European base.

Accessibility has also played a key role with platforms like F1 TV and DStv's Motorsport channel now offering affordable live streaming options, replacing the days of limited access through terrestrial TV reruns. F1 viewing parties have emerged as another exciting way for fans to come together and experience the races. These gatherings, complete with interactive quizzes, refreshments, and giveaways, provide an electric atmosphere that transcends the limitations of watching from home. The excitement often translates to increased spending, with fans indulging in race-related merchandise and food.

Ms Jeptoo herself capitalizes on this enthusiasm, hosting F1 parties at entertainment venues and leveraging her significant social media following to attract patrons. Similarly, Paddock Experience, a company run by F1 enthusiasts, has been organizing hugely successful viewing parties in Kenya since 2021. These events are held in collaboration with entertainment hotspots, drawing crowds exceeding 1,400 fans and contributing to a thriving F1 community. Interestingly, the fanbase is experiencing a rise in female participation, a positive shift from the sport's traditionally male-dominated viewership.

Two Ghanaian women, Baaba Jenkins and Queendela Adu-Poku, exemplify this trend. Their passion for F1, ignited by "Drive to Survive," led them to establish the popular podcast "Hairpins and Straights." They delve into race reviews, interviews, and the travel experiences that accompany their global F1 adventures. However, their journey has not been without challenges. Ms Jenkins highlights instances of prejudice from male fans who question their genuine interest in the sport.

Despite the immense popularity of F1 in Africa, the continent has been absent from the official race calendar for over three decades. This exclusion stands in stark contrast to the three races hosted annually in the US. Lewis Hamilton, the sport's most successful driver and the only Black driver currently competing, has joined the chorus calling for an African Grand Prix. While reports suggest potential comebacks in Morocco, Rwanda, or Zanzibar, the Kyalami circuit near Johannesburg, South Africa, is considered the frontrunner.

This historic venue hosted multiple races between 1967 and 1993. Negotiations for Kyalami's return to the calendar seemed promising in 2022 but were ultimately derailed by political factors.