Glovo plans Sh10bn Kenya expansion as local SME sales top Sh16bn

Digital delivery platform Glovo has pledged to invest Sh10 billion in Kenya by 2030, revealing that local traders have earned more than Sh20 billion through its network since 2019.

Small and medium-sized enterprises (SMEs) accounted for 80 per cent of those sales, taking home roughly Sh16 billion over the six-year period.

The figures were announced during Glovo’s inaugural Future of Commerce Summit in Nairobi, where business leaders discussed how artificial intelligence and quick commerce are transforming local retail.

The company reported a 40 per cent year-on-year growth in order volume across Kenya in 2025. It currently operates in 12 towns and cities, connecting users with more than 6,000 active merchants.

Part of the planned Sh10 billion investment will fund expansion into additional towns outside Nairobi, extending digital storefronts to regional traders.

The platform is also expanding into new retail categories beyond traditional meal delivery. A recent partnership with electronics manufacturer Oraimo now allows consumers to order gadgets and accessories for fast delivery.

Saixu Fan, Oraimo’s regional manager, said digital channels are becoming essential for consumer brands as shoppers demand faster fulfillment.

To simplify product discovery, Glovo showcased an in-app artificial intelligence tool at the summit. The feature uses language models like ChatGPT and Claude, enabling customers to search for items using natural speech or typed phrases rather than navigating traditional store menus.

Caroline Mutuku, Glovo Kenya Country Managing Director, said local shopping habits are shifting rapidly toward speed, convenience, and broader product choice.

"The way Kenyans shop is changing, and businesses must adapt to these new consumer expectations," Mutuku said.