South African-based Tiger Brands has appointed 2022 Nairobi gubernatorial aspirant Polycarp Igathe as its new Chief Growth Officer effective December 1st.
Igathe, who emerged second in the Nairobi governor’s race behind Johnson Sakaja, will be responsible for marketing and strategy for the rest of Africa and will be reporting to the company’s CEO Noel Doyle.
“Igathe brings to Tiger Brands strong commercial capability, as well as marketing, sales, strategy and business leadership experience through multi-geography leadership roles across Africa,” Tiger Brands said in a press release on Wednesday.
“He has occupied roles at leading companies including Coca-Cola, Kenya Breweries, Haco Industries Limited and Equity Bank. He also held the position of Deputy Governor of Nairobi.”
Igathe previously served as Managing Director of Tiger Brands East Africa before joining Vivo Energy as Managing Director in 2019.
“I look forward to the diverse set of capabilities and knowledge of the continent that Polycarp will bring to driving the execution of our ambitious growth strategy for the Rest of Africa business and his broader contribution to the development and execution of the Tiger Brands business strategy,” Tiger Brands CEO Doyle said on Igathe’s appointment.
Igathe was appointed alongside Zayd Abrahams, who will assume the role of Chief Marketing and Strategy Officer effective January 1st, 2023.